Explanation
According to Bheeshma Duryodhana had no hope of victory because the Supreme Lord Shree Krishna was on the opposing side. However, he recognized his grand-nephew’s worry and blew his conch shell loudly to cheer him up. The blowing of the conch shell on the battlefield was used to signal the start of a battle.
Verse & What We Can Know
When one is not confident inside, he depends on external sources like, a person (relationship), encouraging words, instruments, music etc.. (Like in this case blowing of a conch shell) to move forward.
The next verse brings us more close to the start of war showing the response of the Kaurava army to Bhishmacharya’s blowing of conch shell.
Let’s learn to live with “The Gita” via Meditation Affinity…
Shrimad Bhagavad Gita: Arjuna Vishada Yogam: Chapter 1: Verse 13