By- Nakul Kumar, Co-founder & CMO, Cashify

“At Cashify, we believe sustainability never comes at a cost; rather it’s a value multiplier. India generates over 1.75 million tonnes of e-waste each year, with less than 25% entering formal recycling. That’s not just an environmental crisis; it’s a $60 billion missed opportunity in lost materials, unregulated emissions, and informal sector inefficiencies.We’ve seen how tech-led, formal e-waste management can flip this script. It extends device life, creates green jobs, and recovers valuable metals at scale.
This isn’t about charity or compliance. It’s about smart economics and smarter consumption.The future lies in reimagining value by seeing yesterday’s waste as tomorrow’s resource. At Cashify, that’s the mindset we’re scaling. This mindset shift is fundamental to building a true circular economy, where nothing is wasted and everything has potential for regeneration. This transformation needs to happen across every sector of our economy.”