Mumbai, India – June 17, 2025: The Good Bowl—a brand from Rebel Foods—is flipping the script on food campaigns with an all-new interactive, voice-powered activation called Bowl-O-Cheese. Inspired by the playful Hindi pun “Bolo Cheese” (Say Cheese), the campaign invites fans to DM voice notes saying “CHEESE” in the cheesiest or most creative way possible on Instagram @thegoodbowlindia for a chance to win a free bowl of cheesy indulgence.

The idea is simple yet infectious: “You can sing it, shout it, or say it like your favourite actor—just say ‘Cheese!’” & DM your voice notes to The Good Bowl’s Instagram handle, and 5 lucky winners stand a chance to win a Mac & Cheese Bowl every day—on the house.

The entire Mac & Cheese collection now starts at ₹299 and goes up to ₹369. And here’s the ultimate cheesy deal—on June 20th, 21st, and 22nd, all Mac & Cheese bowls will be available @ flat ₹199 on Zomato, Swiggy & EatSure.

The campaign rides on meme-culture energy and musical virality with creators and influencers spreading the word using hooks like: “Sirf cheese bolke mujhe ye mac and cheese free mil gaya!” (All I did was say cheese and I got free mac & cheese!)

To top it off, The Good Bowl and Zaynul Jiwani will create India’s first-ever Cheese Anthem—a crowd-sourced tribute to everyone’s favorite comfort food.

“At Rebel Foods, we constantly look for ways to connect with young audiences in formats they love—interactive, trend-driven, and delightfully offbeat. Bowl-O-Cheese isn’t just about cheese, it’s about giving people a reason to shout with joy—literally. It brings food and fun together in a way that only The Good Bowl can,” said Nishant Kedia, CMO – India, Rebel Foods.

With Bowl-O-Cheese, The Good Bowl is doing what it does best—delivering warm, flavorful moments with a playful twist. and beyond, it’s not just about eating cheese, but celebrating it with your whole voice. So get ready to shout, share, and savour the cheesiest bowls in town.