Nuvoco Celebrates Gujarat’s Heritage with “Sauthi Khaas Garba
Ahmedabad, October 09, 2025: Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group by capacity, concluded its flagship cultural initiative “Nuvoco Duraguard Sauthi Khaas Garba” with a grand felicitation ceremony in Ahmedabad.
Sauthi Khaas Garba is a unique cultural property created by Nuvoco to celebrate Gujarat’s authentic Garba traditions—deeply rooted in heritage, community, and faith. Just as Garba represents resilience, togetherness, and continuity across generations, Nuvoco Duraguard Cement embodies strength, durability, and trust in every construction. By associating Duraguard with the cultural heartbeat of Gujarat, the campaign not only celebrated tradition but also reflected the brand’s promise of building foundations that stand the test of time.
The campaign spanned Ahmedabad, Vadodara, Surat, Rajkot and rural Gujarat, reaching over 5 lakh locals through multi-channel engagement across print, radio, digital, PR, and on-ground activations. By spotlighting authentic, ancient forms of Garba—away from commercialised formats—the initiative preserved and promoted Gujarat’s cultural legacy while also strengthening Nuvoco’s emotional and business connect with the state. It further enhanced goodwill, deepened dealer engagement and consumer trust.
Winner Selection & Felicitation
Through a nomination-driven process amplified by radio features, digital storytelling, and public voting, Sauthi Khaas Garba identified groups that represented the true spirit of Gujarat’s Garba. At the grand finale, the winners were crowned as the Garba Legends of Gujarat and felicitated by Nuvoco.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said: “Gujarat, the cultural home of Garba, is one of our most strategic markets, and Ahmedabad—being the epicentre of Navratri celebrations—offered the perfect platform to engage with communities, strengthen dealer relationships, and reinforce consumer trust across both urban and rural Gujarat. Through Sauthi Khaas Garba, we honoured traditions that have stood the test of time—just like Nuvoco Duraguard Cement, which is trusted for its strength and durability. Felicitating the winners is our way of celebrating those who keep this cultural heritage alive, while also deepening Nuvoco’s emotional and business connect with the state.”