Vincom Retail Hosts Global Partner Forum, Unveils Vision for Experiential Retail Growth
Ho Chi Minh City, March 23 (BNP): Vincom Retail hosted a large-scale partner forum titled “The New Era – Partnering to Shape the Future” in Ho Chi Minh City on March 20, bringing together over 500 domestic and international stakeholders to discuss emerging trends and collaboration opportunities in Vietnam’s evolving retail landscape.
The event saw participation from leading global and regional brands including UNIQLO, MUJI, Decathlon, Pandora, Starbucks, and Central Retail, alongside prominent Vietnamese brands and retail chains.
At the forum, Vincom Retail highlighted the rapid transformation of shopping malls into integrated lifestyle destinations, reflecting a shift in consumer preferences toward immersive experiences and social engagement rather than conventional purchasing.
Outlining its strategic roadmap to 2030, the company said it aims to position itself as a leading retail real estate developer and operator in Asia. The strategy focuses on building world-class destinations, expanding its international footprint, and fostering a global ecosystem that enables new retail concepts to enter Vietnam.
As part of its product strategy, Vincom Retail is advancing two core models: Vincom Mega Mall, positioned as a large-scale “shoppertainment” hub, and Vincom Collection, a “retail-tainment” concept integrating shopping with tourism through experiences centred on play, discovery, dining, and relaxation.
A key highlight was the introduction of a “super destination” model at Vinhomes Green Paradise Can Gio, which will feature 15 next-generation retail complexes. Initial projects such as Vincom Mega Mall Can Gio and Vincom Collection Cosmo Bay are expected to deliver immersive, sustainable, and nature-integrated experiences.
Industry leaders at the event underscored the importance of partnerships in driving growth. Representatives from brands such as Dookki noted that collaboration with Vincom Retail has enabled expansion and innovation in Vietnam’s competitive F&B sector.
Vincom Retail also reiterated its role as a key platform connecting international and domestic brands, supporting market entry, scaling operations, and enhancing customer experiences.
Currently, Vincom Retail operates 90 shopping malls across Vietnam with a total gross leasable area of 1.9 million square metres, along with 5,500 shophouses spanning 31 provinces and cities. The company partners with more than 1,000 brands and ranks among Southeast Asia’s largest retail real estate developers by scale.
The forum concluded with a focus on strengthening long-term partnerships and leveraging emerging “super destinations” such as Can Gio to drive the next phase of Vietnam’s retail growth.
