Filo Chocolate: India’s First Kunafa-Filled Chocolate Bar Brand Redefining Indulgence
11th July 2025, Mumbai: Filo Chocolate is reimagining the Indian confectionery landscape with a bold new offering — handcrafted kunafa-filled chocolate bars that fuse Middle Eastern tradition with modern Indian indulgence. As India’s first brand to introduce this unique combination, Filo is carving out a new niche defined by texture, flavor, and storytelling.
The idea was sparked during a trip to Dubai, where founder Adai Mehra first tasted kunafa — a crunchy, buttery, phyllo-based dessert. Captivated by its potential and emotional pull, and nostalgic charm, he set out to create a chocolate brand that delivers joy, nostalgia, and surprise in every bite.
What makes Filo Chocolate stand out is its dedication to quality, craftsmanship, and freshness. Each bar is handcrafted daily, entirely preservative-free, and made with premium couverture chocolate — offering a superior taste experience that balances richness and crunch. Available in two indulgent sizes — 70g and 250g — priced at INR 499 and INR 1,499 respectively, and exclusively made to order via their official website.
Filo Chocolate is currently available in five indulgent flavours, each thoughtfully crafted to deliver a distinct texture, flavour, and sensorial experience:
The signature Kunafa-licious is a nod to the classic Middle Eastern dessert, featuring a pistachio-stuffed kunafa center wrapped in premium chocolate.
You Had Me at Biscoff layers creamy biscoff spread with crispy kunafa for a comforting, caramelised bite.
Caramel Me Crazy takes indulgence up a notch with a rich salted caramel-infused kunafa core, offering the perfect sweet-salty balance.
Kunooki & Cream reimagines the nostalgic cookies-and-cream combination with a playful twist of kunafa crunch.
Cloud Nine, a whimsical cotton candy-infused bar that brings a hint of nostalgia and surprise in every bite.
Together, these flavours celebrate creativity, craftsmanship, and mood-based indulgence — making Filo the perfect choice for personal treats, festive gifting, and everything in between.
“I wanted to build something that wasn’t just delicious, but different — something that starts a conversation. Filo is about discovering new textures, revisiting old memories, and making every bite feel special,” says Adai Mehra, Founder of Filo Chocolate. “There’s a huge opportunity to elevate how we experience chocolate in India — and we’re here to lead that change.”
With a strong foundation and growing demand, Filo Chocolate is gearing up to become a flagship name in India’s premium chocolate gifting space. Over the next few years, the brand will scale its digital presence, expand boutique and café partnerships, and launch experiential pop-ups across major metros. International markets like Dubai and Singapore are on the horizon, alongside the introduction of new SKUs, seasonal flavors, and creative collaborations designed to delight a wider audience.
At its core, Filo Chocolate is a celebration of craft, curiosity, and culture — where every bar tells a story, every bite evokes emotion, and every product is designed to reimagine what indulgence can look and feel like. With Adai Mehra at the helm, Filo is not just building a product — it’s building a new ritual of taste, texture, and luxury for a new generation