Swedish Brands Dazzle at Design Mumbai 2025
Mumbai, Nov 28: India’s vibrant metropolis has become a meeting place for international designers as Design Mumbai 2025 opens its doors. Among the most high-profile features are three Swedish design companies: String Furniture, Hästens Beds, and Blå Station, all known for their timeless aesthetics, functionality, and durability.
Design Mumbai is a globally acclaimed trade event for design, architecture, and interiors that highlights prominent Indian and global brands and designers. Mumbai is not only India’s financial capital – it is also home to a growing and affluent middle class that seeks quality, sustainability, and international style. Swedish design, with its focus on function, sustainability, and aesthetics, fits perfectly into this lifestyle trend.
“Swedish design stands for more than just form – it’s about sustainability, quality, and innovation. These are values that are becoming increasingly important to the growing middle class in Mumbai. We see a great interest in premium products that combine design and sustainability. Swedish companies have a unique opportunity to meet this demand and witnessing them here in Mumbai shows that we are not just exporting products but also ideas about what the homes and workplaces of the future could look like,” said Sven Östberg, Consul General of Sweden in Mumbai.
Consul General visited the fair and inaugurated String Furniture’s pavilion, where iconic shelving systems met Indian design enthusiasts. He also explored Hästens’ exclusive beds, which combine world-class craftsmanship and comfort, as well as Blå Station’s innovative seating furniture that blends Scandinavian minimalism with playful design.
‘’Today’s luxury consumer seeks more than design- they seek authenticity, purity of materials, and a lifestyle that reflects refined taste. At Hästens, true luxury is expressed through meticulous craftsmanship and the rare natural materials that define every bed we create. These are not objects of comfort alone; they are masterpieces of heritage, hand-crafted to offer an unparalleled sleep experience. India’s evolving luxury landscape is embracing brands with legacy and purpose, and Hästens is proud to stand at the apex of this movement,’’ said Mr. Mats Joseph Fernandes, General Manager at Hästens Beds India.
With over 20 million inhabitants and a rapidly growing group of design-conscious consumers, Mumbai is a strategic market for Swedish companies. Interest in premium products in furniture and interior design is growing, especially among young professionals and entrepreneurs who want to create homes and offices that reflect global standards.
‘’Our aim is not simply to introduce exceptional beds, but to elevate the very definition of luxury sleep in the country. Hästens represents timeless elegance, and we are honoured to bring this world-class experience to India,’’ added Mr. Fernandes.
Echoing his views, Mr. Jonas Wetterlöf, CEO, String Furniture, said,
’’String Furniture, designed in 1949, is renowned for its ingenious simplicity and adaptability, making it a perfect fit for India’s dynamic urban lifestyle. Our offerings are fully customisable, multi-functional, and designed to last significantly. We are seeing remarkable enthusiasm from consumers at Design Mumbai 2025 and are proud to bring our legacy of flexible function to India.’’
This year, String Furniture is marking the seven-decade-long legacy of Pira, the iconic floor-to-ceiling shelving system, by unveiling Pira G2. The offering combines architectural magnificence with effective functionality, making it ideal for contemporary homes.
The presence of Swedish brands at Design Mumbai 2025 underlines the strong synergy between Swedish design principles and India’s evolving lifestyle aspirations. For consumers who value long-term investments and a modern, stylish home environment, they offer an attractive alternative to mass-produced solutions.