Kult Introduces ‘Kult Kash’—A Powerful New Loyalty Program
Gurgaon, 11th July 2025 — Kult, one of India’s fastest-growing beauty platforms, has launched Kult Kash, a first-of-its-kind loyalty program that promises to transform the way users shop for beauty and skincare products. With Kult Kash, the brand is introducing an entirely new approach to customer rewards—one that begins even before the first purchase.
Unlike conventional loyalty programs where points are earned only after spending, Kult Kash offers ₹1000 worth of instant credit to every new user at signup. This unique feature gives users a sense of walking into Kult’s store with a full wallet from day one.
Direct, Transparent, and Rewarding Kult Kash is designed to offer simplicity and real value: – One Kult Kash equals one rupee, offering clear and straightforward benefits. – Users can pay up to 20% of their cart value using Kult Kash. – Post-purchase, Kult further rewards shoppers with Kult Kash equivalent to 20% of their cart value.
With this structure, Kult positions Kult Kash not just as a discount mechanism, but as a dependable companion that consistently contributes to users’ beauty shopping.
Seamless Engagement with the Kult Widget
To further elevate user experience and engagement, Kult has launched an innovative home screen widget. By simply adding this widget, users are instantly credited with ₹300 Kult Kash. The widget provides daily beauty and skincare content, and users can earn up to ₹50 Kult Kash every day by interacting with it.
Unlike many apps that rely on frequent push notifications—often leading to user fatigue and uninstalls—Kult’s widget offers a seamless, non-intrusive engagement channel.
A Strategic Move for Growth
Kult Kash is expected to significantly improve user retention while reducing marketing spends. By creating a rewarding ecosystem that keeps users coming back, Kult is positioning itself as a frontrunner in customer-centric innovation in the beauty and skincare industry.
“With Kult Kash, we wanted our users to feel like they’re shopping with a wallet that’s already full,” said Karishma Singh, CEO of Kult. “It’s not just a loyalty program—it’s a simple, rewarding way to make beauty shopping more exciting.”
As Kult continues to expand its offerings, Kult Kash is set to become a key differentiator, setting new benchmarks for customer engagement and loyalty in India’s booming beauty market.