Ajmal Showcases Indian Craftsmanship with The Untold Stories at Burj Khalifa
Ajmal Brings Indian Craftsmanship to Global Heights with The Untold Stories Launch at Burj Khalifa
Mumbai, India, 14th November, 2025 : When the Burj Khalifa lit up with the name Ajmal, it marked more than just a launch. It was a defining moment for Indian perfumery. With The Untold Stories, its most ambitious collection to date, Ajmal Perfumes introduced a new chapter that brings craftsmanship and contemporary creativity together on the global stage. Created for those who seek individuality and refuse to wear what everyone else is wearing, the collection unites five of the world’s most celebrated perfumers, each offering a distinct interpretation of scent.
Five chapters. Five visions. One revolutionary idea: complete creative freedom.
Chapter 1 by Maxime Exler opens with fig and cardamom. Sun on skin. Salt air. Like August on the French Rivira stretched into forever. Mediterranean warmth made wearable.
Chapter 2 by Dalia Izem is built around black tea. Quiet. Elegant. The kind of fragrance worn by people who have nothing to prove. Jasmine and creamy almond soften the edges. It feels like a private club you have to know about to find.
Chapter 3 by Benjamin Bélizon went in the opposite direction. Osmanthus with ripe fruit and green brightness. Luminous. Alive. For someone whose energy walks into a room before they do.
Chapter 4 by Nathalie Lorson, never one to play it safe, created something with bite. Black cherry collides with smoky leather. Bold without trying. The fragrance equivalent of a perfectly cut blazer and nothing underneath.
Chapter 5 by Coralie Spicher and Fabrice Pellegrin took the traditional fougère and tore it apart. Metallic woods. Black ink. It smells the way contemporary art feels. Challenging. Confident. Not for everyone, which is exactly the point.
Abdulla Ajmal, CEO of Ajmal Perfumes, says,
“Luxury is not about appealing to everyone. It is about connecting deeply with the right ones. We are a 74-year-old house rooted in Middle Eastern perfumery, but The Untold Stories is not about tradition for its own sake. We asked five remarkable perfumers to create freely, without limits, because real artistry grows from freedom. These fragrances were not focus-grouped or trend-tested. They are personal, honest, and unapologetic. Each one invites you to wear something that feels entirely your own.”
This is Ajmal at its most confident, rooted in heritage, yet pushing forward. Respectful of craft but always evolving.
Each fragrance is unisex because great perfume has never cared about gender. Each bottle is a complete world. No line extensions. No playing it safe.
The collection invites a more intimate discovery. Visit an Ajmal boutique, experience each chapter on skin, find the one that feels like it was created for you alone. Because the best fragrances are never chosen. They choose you.