Made in India, Loved Worldwide: The Rise of Indian Skincare Brands
India, 14th November, 2025: Indian skincare has gone global and it’s not just about Ayurveda anymore. From ingredient-led formulations to sustainable packaging, homegrown brands are setting new beauty standards and winning hearts around the world. Here’s a look at the Indian skincare names redefining “Made in India” beauty.
1. PAC Cosmetics
Born in Mumbai, PAC started with a mission to make professional-quality makeup and skincare accessible to all. Today, the brand has become a cult favorite for its high-performance, skin-loving formulations that meet global standards. From the Ultra HD Foundation to their newly launched skincare range, PAC’s focus on cruelty-free innovation has helped it earn international recognition proving that Indian brands can stand shoulder-to-shoulder with global giants.
2. Plum
Plum is one of India’s earliest champions of clean, vegan beauty — long before “conscious skincare” became a global buzzword. With its gentle, effective formulations like the Green Tea Face Wash and E-Luminence Moisturizer, Plum has built a loyal following in India and abroad. Its philosophy of being “good to your skin, people, and the planet” resonates deeply with a new generation of mindful consumers worldwide.
3. Minimalist
Minimalist put India on the global skincare map by bringing transparency and science into the spotlight. The Jaipur-based brand’s ingredient-first approach has made it a hit with skincare enthusiasts globally. From its 10% Niacinamide Serum to its broad-spectrum sunscreens, Minimalist products are now stocked by international e-tailers and admired for their efficacy and honesty a rare blend that’s reshaping India’s image in global skincare.
4. Just Herbs
This Chandigarh-born brand blends the wisdom of Ayurveda with modern science, creating skincare that’s as effective as it is authentic. Just Herbs has found admirers beyond India for its clean formulations and its approach to “beauty without compromise.” The Herb Enriched Skin Tint, a hybrid between makeup and skincare, has become a global bestseller — showing how Indian traditions can beautifully merge with contemporary beauty needs.
5. Conscious Chemist
Science-led and sustainability-driven, Delhi-based Conscious Chemist is rewriting the rules for eco-conscious skincare. Its minimalist packaging and planet-friendly formulations have earned it fans in international markets seeking ethical yet high-performing beauty. With products like the Vitamin C Serum and Dewdrop Hydrating Gel Cream, the brand represents the new, globally appealing face of Indian clean beauty.
6. Earth Rhythm
From a homegrown brand to a globally loved name, Earth Rhythm’s journey reflects India’s growing influence in the sustainable beauty space. Known for its biodegradable packaging and clinically tested skincare, the brand has earned global recognition for proving that green can also be glamorous. Their Cleansing Balm and Barrier Repair Serum are global favorites — gentle on the skin, and kinder to the earth.
7. Ilana Organics
Pune’s Ilana Organics has captured international attention with its effortless blend of sustainability, style, and efficacy. The brand’s minimalist packaging, conscious ingredient sourcing, and glow-boosting formulas like the Brightening Skin Serum have made it a favorite among global clean beauty enthusiasts. Ilana represents a new generation of Indian skincare — cool, conscious, and globally admired.