April 28, Mumbai: Eco-friendly baby products start-up, SuperBottoms, known for its reusable cloth diapers for babies, celebrated Earth Day with United Nations Environment Program’s Tide Turners Plastic Challenge campaign to educate youth and make them understand the impact of their lifestyle on the environment. The campaign offers them to undertake a challenge and reduce the usage of disposable plastic from their daily routine. SuperBottoms launched this program at a live session attended by representatives from Center for Environment Education and  Govardhan Eco Village. The session was met with an overwhelming response with 1500+ viewers attending the event and many subsequently registering for the program. Over the next few months, SuperBottoms has planned various activities around the program to get maximum participation and motivate attendees to reduce plastic consumption in their daily life.

Commenting on the partnership with UNEP for Tide Turners Plastic Challenge campaign, Pallavi Utagi, Founder & CEO, Superbottoms, said, “It’s a great validation and honor that UN Environment Program has chosen us to be a partner in this initiative in recognition of our efforts towards reducing plastic consumption across our baby care products. SuperBottoms has 40,000+ active parents on its Facebook group – SuperBottoms Family, where there are always discussions on making eco conscious parenting choices to create a better future for the children. Challenges are very popular these days on social media and am sure a challenge like this for the betterment of our planet will draw large interest from our audiences.”